My name is Maya and I am an aspiring marketer and a strong supporter of healthy living and sustainability, with a particular interest in social cause marketing, sports nutrition and a ‘healthy’ approach to bodybuilding. You can thus find me always ‘buzzing’ about marketing, fitness & health – a rather unusual combination which I aim to bring together through my blog.
What sparked my interest in healthy living was my experience with the UK fast-food culture. After feeling the harm to my health of these food ‘treats’ and their ‘best friend’ – inactive lifestyle, I started reading more about nutrition and most importantly personally testing every claim. With the risk of turning into a test lab bunny, I wanted to know more about sports nutrition and how I can meet my fitness goals in a ‘healthy’ way. I support the need to take various food supplements but I also believe that there is an optimum balance between what you naturally eat and what is required to aid the ‘bodybuilding process’. That’s the goal of my journey to a healthy lifestyle.
Where does marketing fit here then?
We live in a consumption society, where our food choices are influenced by the media, friends and family, and our workplace. In fact, it is the profit-driven mentality of the majority of food companies that have created our unhealthy habits. The era of artificial colours and preservatives, transfat, refined sugar and fizzy drinks is what caused the obesity pandemic and with a growing list of chemicals that strip out all vital nutrients we seemed to be left with ‘plastic’ food that does nothing but saving us money at the expense of our health. I believe that food companies need to take a step back and ask themselves: Is it worth marketing something that can later damage consumers’ health? Don’t we all as marketers want customers for life? How can we win their loyalty if the relationship is based on impulsive buying and feelings of guilt?
Along with sharing my experience in nutrition & fitness, I also want to use my blog to discuss how businesses can contribute to the well-being of society. Through the power of marketing, the unhealthy habits have emerged and it is this same power that can rescue us from the obesity pandemic.
Marketing is now owned by consumers and it is time for brands to listen to customers and put their well-being at heart. A brand exists thanks to people and there is nothing more precious than the loyalty of these people. We now live in the ‘Digital Social Age of Engage’ with opportunities for marketers to connect with consumers, better understand their needs, and create brands that ‘live’ with customers.
Through my posts I would like to invite health and fitness lovers to share their experience in ‘healthy’ bodybuilding. I also want to engage with marketers who are as passionate about the well-being of society and want to do marketing for real social good. I hope that you can all help me build a niche following for a blog, committed to show how with the power of marketing, consumers and brands can finally walk hand in hand on the way to healthy living.
Prevention is Better than Cure!!!